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    Digital Piracy, Teens, and the Source of Advice: An Experimental Study

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    Name:
    Hashim Source of Advice JMIS ...
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    375.1Kb
    Format:
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    Description:
    Final Accepted Manuscript
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    Author
    Hashim, Matthew J.
    Kannan, Karthik N.
    Maximiano, Sandra
    Ulmer, Jackie Rees
    Affiliation
    University of Arizona
    Purdue University
    Issue Date
    2014-10-01
    Keywords
    piracy
    advice
    communication
    experimental economics
    volunteer's dilemma
    
    Metadata
    Show full item record
    Citation
    Digital Piracy, Teens, and the Source of Advice: An Experimental Study 2014, 31 (2):211 Journal of Management Information Systems
    Journal
    Journal of Management Information Systems
    Rights
    © 2014 M.E. Sharpe, Inc. All rights reserved.
    Collection Information
    This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.
    Abstract
    The objective of our paper is to determine the effect of piracy advice from various sources on music consumer behavior. Specifically, does it matter if the source of advice has a stake in the outcome of the piracy decision? Does it matter if the source of advice has a social tie with the advisee? Accordingly, we conduct a lab experiment using teenagers and their parents as subjects, increasing the realism of the context by sampling potential pirates and their parents. Treatments represent various sources of piracy advice (e.g., the teen’s parent, a record label, or an external regulator). Subjects make decisions playing our new experimental game – The Piracy Game – extended from the volunteer’s dilemma literature. Interestingly, subjects respond negatively to advice from record labels over time, purchasing fewer songs as compared to other sources such as the subject’s parent. The existence of a social tie between the advisor and the subject assists in mitigating piracy, especially when a parent is facing potential penalties due to his/her child’s behavior. An external regulator, having no social tie or stake in the decision, provides the least credible source of advice, leading to the greatest amount of piracy. Our analyses not only provide managerial insights but also develop theoretical understanding of the role of social ties in the context of advice.
    Note
    18 month embargo; published online: 07 Dec 2014
    ISSN
    0742-1222
    1557-928X
    DOI
    10.2753/MIS0742-1222310208
    Version
    Final accepted manuscript
    Additional Links
    http://www.tandfonline.com/doi/full/10.2753/MIS0742-1222310208
    ae974a485f413a2113503eed53cd6c53
    10.2753/MIS0742-1222310208
    Scopus Count
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