CONTENTIOUS: CANDIDATE INCIVILITY ON TWITTER IN THE 2016 GENERAL ELECTION
PublisherThe University of Arizona.
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AbstractThe relationship between Donald Trump and Hillary Clinton’s campaigns during the 2016 general election can be best characterized as uncivil. With Twitter as the vehicle, the candidates seemed to trade insults and accusations on a frequent basis. To assess this frequency, a content analysis of the tweets posted by each candidate and their campaign’s official accounts during the general election period (N=8,141) was conducted. Results show that incivility occurred in 11.6% of the total tweets posted. The most common type of incivility found in tweets was name-calling, with accusations of lying coming in second. Most tweets only contained one form of incivility.
Degree ProgramHonors College