A MEASURE OF THE IMPACT OF BCOM314 CLASSES ON THE TUCSON JEWISH COMMUNITY CENTER

Abstract

The purpose of this thesis is to quantify the impact of Eller BCOM314 student groups on The Tucson Jewish Community Center (The J), where the groups offer strategic plans for various program and operational improvements at The J, as requested by management. I created a logarithmic regression model to test how membership level was impacted by each of the recommendations upon implementation. The overall impact of the implementation of BCOM314 groups’ recommendations was estimated to be positive. This was due to the implied positive effect of the recommendations on new membership and lack of effect on cancellations. Because this study was observational, the regression model could not distill the effect of each recommendation and the small sample size caused large standard errors, both of which mitigate the conclusiveness of the results. However, this methodology can be applied to other Eller initiatives to measure their impact in the community.