Bivalent class indexing in the sociolinguistics of specialty coffee talk
AffiliationUniv Arizona, Sch Anthropol
Univ Arizona, Dept Linguist
MetadataShow full item record
CitationCotter, W. M. and Valentinsson, M. (2018), Bivalent class indexing in the sociolinguistics of specialty coffee talk. J Sociolinguistics, 22: 489-515. doi:10.1111/josl.12305
JournalJournal of Sociolinguistics
Rights© 2018 John Wiley & Sons Ltd
Collection InformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at firstname.lastname@example.org.
AbstractIn this article, we analyze the register of specialty coffee talk through an analysis of cupping events and broader specialty coffee company discourse. This register includes both a rarefied lexicon as well as broader rhetorical strategies utilized in specialty coffee marketing and branding, with indexical potentials pointing simultaneously to both higher and lower class positions. We refer to this semiotic pliability as bivalent class indexicality. This approach to indexicality offers a more nuanced understanding of the relationship between language and social meaning by analyzing practices that move across multiple sociolinguistic scales (Blommaert 2016) to show how this register indexes social characteristics with seemingly opposing social valances.
Note24 month embargo; first published 10 September 2018
VersionFinal accepted manuscript