Diversity and Inclusion: How to Avoid Bias and Social Media Blunders
AffiliationUniversity of Arizona
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CitationBlack, S. (2019). Diversity and Inclusion: How to avoid bias and social media blunders. In Joe, J., & Knight, E. (Eds.), Social Media for Communication and Instruction in Academic Libraries (pp. 100-118). Hershey, PA: IGI Global. doi: 10.4018/978-1-5225-8097-3.ch007
RightsCopyright © 2019, IGI Global.
Collection InformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at email@example.com.
AbstractThe academic library profession has discussed the importance of diversity and inclusion, but has yet to explore their intersection with social media marketing. Given changing demographics and an increase in activism on college campuses, libraries must produce social media content that resonates with underrepresented groups. This chapter introduces strategies for effectively incorporating diversity and inclusion into social media and advice on avoiding mistakes. The author examines social media use at her library and lessons learned from a campaign that received criticism. The chapter concludes with challenges to practicing diversity in social media, including discrimination that emerges from new social media technologies and the recruitment of diverse staff.
VersionFinal published version