Viral video ‘blood chocolate’ activism, millennial anti-trafficking, and the neoliberal resurgence of shaming
AffiliationUniv Arizona, Dept Hist
MetadataShow full item record
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
CitationBenjamin N. Lawrance & Richard L. Roberts (2019) Viral video ‘blood chocolate’ activism, millennial anti-trafficking, and the neoliberal resurgence of shaming, Slavery & Abolition, 40:1, 168-198, DOI: 10.1080/0144039X.2018.1475272
JournalSLAVERY & ABOLITION
Rights© 2018 Informa UK Limited, trading as Taylor & Francis Group
Collection InformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at firstname.lastname@example.org.
AbstractViral videos offer contemporary activists a nimble, provocative tool with which to disseminate humanitarian messages. This article historicizes anti-trafficking video media that imagine a new potential with which to alter behavioral norms around cocoa and chocolate. The article engages theories and approaches to historical and contemporary modalities of naming and shaming, spanning three centuries to the present day. Videos are examined for style, format, and content, with the view to describing a 'blood chocolate' visual and textual metonymy. Recurring themes include transnational power, corporate responsibility, and the horrific scale of exploitation. But viral videos also appear deeply influenced by neoliberal economics that celebrate lawful enterprise and promote consumer-driven solutions to exploitative child labor.
Note18 month embargo; published online: 31 May 2018
VersionFinal accepted manuscript
SponsorsJoan B. Kroc Institute for International Peace Studies