Barriers To Gender-Stereotype Inconsistent Helping: Investigating Concerns About Anticipated Negative Mood, Fear Of Backlash, And Low Self-Efficacy Beliefs
AuthorClark, Brittany Marietta
MetadataShow full item record
PublisherThe University of Arizona.
AbstractPrevious research has shown that engaging in prosocial behaviors results in benefits to well-being (e.g., increased positive mood). However, research also suggests that gender stereotypes restrict how we engage in prosocial behaviors, resulting in the classification of female-typed and male-typed helping. Women are more likely to help in line with communal roles (e.g., offering emotional support), while men are more likely to help in line with agentic roles (e.g., physical, problem solving). In this study, I evaluated men and women’s anticipated mood, perceived self-efficacy, and fear of backlash after imaging themselves engaging in a gender-consistent vs. inconsistent helping scenario. I hypothesize that people who imagine themselves helping in a gender-inconsistent way will anticipate decreased mood (vs. gender-consistent helping). I also hypothesize that perceived self-efficacy and fear of backlash will mediate this relationship such that people asked to imagine themselves helping in an inconsistent manner will expect to be less skilled and more concerned about harsh judgments from others, resulting in decreased anticipated mood. Results show that those who imagined helping in a gender-inconsistent way anticipated decreased positive mood and lower self-efficacy beliefs, with self-efficacy serving as a mediator. Further results and implications for the current study are discussed.