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    The Welfare Consequences of Mergers with Endogenous Product Choice

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    Merger_paper_25Aug2018.pdf
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    1.751Mb
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    Description:
    Final Accepted Manuscript
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    Author
    Mazzeo, Michael J.
    Seim, Katja
    Varela, Mauricio
    Affiliation
    Univ Arizona, Dept Econ
    Issue Date
    2019-06-02
    
    Metadata
    Show full item record
    Publisher
    WILEY
    Citation
    Mazzeo, M. J., Seim, K., & Varela, M. (2018). The welfare consequences of mergers with endogenous product choice. The Journal of Industrial Economics, 66(4), 980-1016.
    Journal
    JOURNAL OF INDUSTRIAL ECONOMICS
    Rights
    Copyright © 2019 The Editorial Board of The Journal of Industrial Economics and John Wiley & Sons Ltd
    Collection Information
    This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.
    Abstract
    Merger simulations focus on the price changes that result once previously independent competitors set prices jointly and other market participants respond. We consider the incentives for firms to adjust the set of offered products after a merger. Using a model of product choice and pricing, we conduct simulations of equilibrium market outcomes of a merger in a variety of scenarios. Product offering adjustments result in additional effects on profitability and consumer welfare not realized by price responses only, particularly when the merging parties offer relatively similar products pre-merger. Cost synergies may furthermore entail the pro-competitive introduction of additional products.
    Note
    12 month embargo; published online 02 June 2019
    ISSN
    0022-1821
    DOI
    10.1111/joie.12190
    Version
    Final accepted manuscript
    ae974a485f413a2113503eed53cd6c53
    10.1111/joie.12190
    Scopus Count
    Collections
    UA Faculty Publications

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