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    Relative Privacy Valuations Under Varying Disclosure Characteristics

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    Relative_Privacy_Valuations.pdf
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    Final Accepted Manuscript
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    Author
    Buckman, Joseph R.
    Bockstedt, Jesse C.
    Hashim, Matthew J.
    Affiliation
    Univ Arizona, Eller Coll Management, Dept Management Informat Syst
    Issue Date
    2019-04-22
    Keywords
    online privacy
    information disclosure
    experimental methods
    willingness-to-accept
    privacy valuations
    Amazon Mechanical Turk
    
    Metadata
    Show full item record
    Publisher
    INFORMS
    Citation
    Joseph R. Buckman, Jesse C. Bockstedt, Matthew J. Hashim (2019) Relative Privacy Valuations Under Varying Disclosure Characteristics. Information Systems Research 30(2):375-388. https://doi.org/10.1287/isre.2018.0818
    Journal
    INFORMATION SYSTEMS RESEARCH
    Rights
    Copyright © 2019, INFORMS.
    Collection Information
    This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.
    Abstract
    We investigate changes to the value that individuals place on the online disclosure of their private information in the presence of multiple privacy factors. We use an incentive-compatible mechanism to capture individuals' willingness-to-accept (WTA) for a privacy disclosure in a series of three randomized experiments. Each experiment manipulates characteristics of a required privacy disclosure by altering the information context, the intended secondary use of the disclosed private information, and the requirement to disclose personally identifying information. We collect data from two populations (college students and Amazon Mechanical Turk workers) to aid with generalizability of our results. As methodological checks to rule out lack of awareness in the participants, we first increase the saliency of the privacy disclosure characteristics in the second experiment and then require participants to watch a video on the potential consequences of disclosing private information in the third experiment. Across the three experiments, we consistently observe null effects for each of the privacy factors, with two population-dependent exceptions in the second study. Our participants do acknowledge the increased risk introduced by the experimental factors, and the increased saliency and awareness do lead to higher privacy valuations on average. However, there is no consistent manifestation as significant main effects for the three privacy factors. This is in contrast to prior research, which has found significant effects for each of these factors when studied separately. The results provide a unique perspective on privacy valuations by showing that results from prior research on simple privacy decisions may not translate to more realistic, complex privacy disclosure decisions that involve multiple factors.
    Note
    12 month embargo; published online: 22 April 2019
    ISSN
    1047-7047
    DOI
    10.1287/isre.2018.0818
    Version
    Final accepted manuscript
    ae974a485f413a2113503eed53cd6c53
    10.1287/isre.2018.0818
    Scopus Count
    Collections
    UA Faculty Publications

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