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dc.contributor.authorSavary, Jennifer
dc.contributor.authorLi, Charis X.
dc.contributor.authorNewman, George E.
dc.date.accessioned2020-03-30T18:06:06Z
dc.date.available2020-03-30T18:06:06Z
dc.date.issued2020-02-20
dc.identifier.citationSavary, J, Li, CX, Newman, GE. Exalted Purchases or Tainted Donations? Self‐signaling and the Evaluation of Charitable Incentives. J Consum Psychol. 2020; 00: 1– 9. https://doi.org/10.1002/jcpy.1157en_US
dc.identifier.issn1057-7408
dc.identifier.doi10.1002/jcpy.1157
dc.identifier.urihttp://hdl.handle.net/10150/638081
dc.description.abstractIt is common for charities to bundle donation requests with some type of product, such as a tote bag, pen, or coffee mug. The current studies find that people are more likely to donate when those bundles are framed as "charitable purchases" vs. "donations with a gift." We show that this effect arises because consumers want to avoid the negative self-signal associated with receiving a gift in exchange for donating. Five experiments provide evidence for the role of self-signaling, identify key moderators of the framing effect, and demonstrate the downstream consequences for people's likelihood of donating in the future. More broadly, the current studies lend further evidence to the role of self-signaling in charitable giving and provide greater clarity regarding how and when different donation solicitation techniques may be most effective.en_US
dc.language.isoenen_US
dc.publisherJOHN WILEY & SONS LTDen_US
dc.rights© 2020 Society for Consumer Psychology.en_US
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectAltruismen_US
dc.subjectAuthenticityen_US
dc.subjectCharitable givingen_US
dc.subjectCrowding outen_US
dc.subjectDonationsen_US
dc.subjectFraming effectsen_US
dc.subjectGiftsen_US
dc.subjectSelf-interesten_US
dc.subjectSelf-signalingen_US
dc.titleExalted Purchases or Tainted Donations? Self‐signaling and the Evaluation of Charitable Incentivesen_US
dc.typeArticleen_US
dc.identifier.eissn1532-7663
dc.contributor.departmentUniv Arizonaen_US
dc.identifier.journalJOURNAL OF CONSUMER PSYCHOLOGYen_US
dc.description.note24 month embargo; published online: 18 January 2020en_US
dc.description.collectioninformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.en_US
dc.eprint.versionFinal accepted manuscripten_US
dc.source.journaltitleJournal of Consumer Psychology


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