Parasocial Contact's Effects on Relations Between Minority Groups in a Multiracial Context
Keywordsmediated intergroup contact
social identity theory
MetadataShow full item record
PublisherUSC ANNENBERG PRESS
CitationKim, C., & Harwood, J. (2020). Parasocial Contact’s Effects on Relations Between Minority Groups in a Multiracial Context. International Journal of Communication, 14, 22.
RightsCopyright © 2020 (Chanjung Kim and Jake Harwood). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
Collection InformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at email@example.com.
AbstractWe introduce and examine the effects of parasocial contact between out-groups-or contact that occurs when someone observes a media portrayal of contact between members of two out-groups. Our study examines Hispanic people's perceptions of Black or Native American out-groups after observing positive contact between a member of one of those groups and a majority group (White) person. Based on social identity theory, we predict that parasocial contact between out-groups will exacerbate prejudice toward the Black out-group, relative to observing African Americans not interacting with the majority out-group. The study's findings, however, do not support our expectation. All forms of contact improved attitudes about African Americans, even when the stimulus materials featured Native Americans. Results are discussed in terms of the cognitive liberalization potential of contact.
NoteOpen access journal
VersionFinal published version
Except where otherwise noted, this item's license is described as Copyright © 2020 (Chanjung Kim and Jake Harwood). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.