Cultural Conflicts with the Cattle Business in Zambia, Africa

Abstract

African cattle production and marketing in Zambia is far below its favorable potential. Stubborn cultural impediments are slowly being overcome. The process involves two basic steps: (1) stimulating the economic wants of the cattle-owning people to the point where these wants become compelling; (2) improving production and marketing practices to the point that sales prices of cattle prove satisfying to the potential seller.