Using social media to promote academic research: Identifying the benefits of twitter for sharing academic work
AffiliationUniv Arizona, Sch Govt & Publ Policy
MetadataShow full item record
PublisherPUBLIC LIBRARY SCIENCE
CitationKlar, S., Krupnikov, Y., Ryan, J. B., Searles, K., & Shmargad, Y. (2020). Using social media to promote academic research: Identifying the benefits of twitter for sharing academic work. PloS one, 15(4), e0229446.
Rights© 2020 Klar et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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AbstractTo disseminate research, scholars once relied on university media services or journal press releases, but today any academic can turn to Twitter to share their published work with a broader audience. The possibility that scholars can push their research out, rather than hope that it is pulled in, holds the potential for scholars to draw wide attention to their research. In this manuscript, we examine whether there are systematic differences in the types of scholars who most benefit from this push model. Specifically, we investigate the extent to which there are gender differences in the dissemination of research via Twitter. We carry out our analyses by tracking tweet patterns for articles published in six journals across two fields (political science and communication), and we pair this Twitter data with demographic and educational data about the authors of the published articles, as well as article citation rates. We find considerable evidence that, overall, article citations are positively correlated with tweets about the article, and we find little evidence to suggest that author gender affects the transmission of research in this new media.
NoteOpen access journal
VersionFinal published version
Except where otherwise noted, this item's license is described as © 2020 Klar et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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