Show simple item record

dc.contributor.advisorRomero, Julian
dc.contributor.authorDuvernay, Gabrielle
dc.creatorDuvernay, Gabrielle
dc.date.accessioned2021-01-26T00:00:21Z
dc.date.available2021-01-26T00:00:21Z
dc.date.issued2020-05
dc.identifier.citationDuvernay, Gabrielle. (2020). AN ANALYSIS OF INCREASING USE OF PRICE DISCRIMINATION IN THE TRAVEL INDUSTRY (Bachelor's thesis, University of Arizona, Tucson, USA).
dc.identifier.urihttp://hdl.handle.net/10150/651001
dc.description.abstractThis study aims to understand and evaluate the ways in which firms use price discrimination and other related strategies to influence consumer behavior. Ideally, the results of this study would allow consumers to be more informed about how their online browsing habits could influence how much they pay for goods and services. To do this, a website is created for data collection where subjects create a JavaScript Bookmarklet to collect inner HTML from a Priceline search for hotels in Las Vegas, NV. The journey to reach this data collection method led to invaluable learning experiences as several previous methods were explored and eventually abandoned. Unfortunately, the Coronavirus pandemic of 2019-2020 significantly impacted the results of this study, by way of decreased data collected and increased pricing variability. Nevertheless, several valuable conclusions were made from the successfully collected data submissions, including how both mobile/tablet and Windows computer usage affect prices. Additionally, several discoveries were made during the data analysis process that establish great starting points for future research. These include the presence of uniquely listed hotel amenities, the presence of “banners” on hotel listings, and the overall ordering/appearance of specific hotel listings within a consumer’s search results. Overall, this study provides great insights into the increasing tendencies for firms to utilize customer data like User Agents and Cookies to personalize e-commerce websites for profit optimization.
dc.language.isoen
dc.publisherThe University of Arizona.
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.titleAN ANALYSIS OF INCREASING USE OF PRICE DISCRIMINATION IN THE TRAVEL INDUSTRY
dc.typeElectronic Thesis
dc.typetext
thesis.degree.grantorUniversity of Arizona
thesis.degree.levelbachelors
thesis.degree.disciplineBusiness Economics
thesis.degree.disciplineHonors College
thesis.degree.nameB.S.B.A.
refterms.dateFOA2021-01-26T00:00:21Z


Files in this item

Thumbnail
Name:
azu_etd_hr_2020_0057_sip1_m.pdf
Size:
748.0Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record