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    Testing the Intrinsic Benefit Model of the Signaling Theory

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    Author
    Okada, Sosuke
    Issue Date
    2021
    Advisor
    Galaskiewicz, Joseph
    
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    Publisher
    The University of Arizona.
    Rights
    Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction, presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
    Abstract
    This study proposes the intrinsic benefit model of the signaling theory for sociology. The signaling theory is a subtheory of the game theory. It was developed independently within Evolutionary Biology and Economics, and it is concerned with the communications under the situations with asymmetrical information. Although the signaling theory have been widely adapted across social science, its influence within Sociology has been limited so far. This study proposes the argument that the signaling theory can achieve the increased relevance within Sociology by focusing on the role of (perceived) intrinsic benefit obtained from the signal production. The focus on the intrinsic benefit would allow the signaling theory to be applied on the broader range of phenomena which are of sociological interests, while at the same time analytically integrating additional social and symbolic contexts of the signals. Based on this argument, the propositions were developed about the role of the signal visibility and the intentionality of the signal. The three experiments were conducted to test the propositions. The two vignette experiments were conducted to test the effect of signal visibility on the signaling of environmental commitment through the purchases of electronic vehicles. A laboratory experiments was conducted to test the effect of the intentionality of the signal on the signaling of trustworthiness through donations. The first experiment gave the strong support to the propositions, whereas the second and the third experiment produced the mixed results. The author suggests that the overall findings are consistent with the main argument underlying the intrinsic benefit model.
    Type
    text
    Electronic Dissertation
    Degree Name
    Ph.D.
    Degree Level
    doctoral
    Degree Program
    Graduate College
    Sociology
    Degree Grantor
    University of Arizona
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