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dc.contributor.authorWillcox, A. S.
dc.contributor.authorGiuliano, W. M.
dc.date.accessioned2021-03-08T18:39:41Z
dc.date.available2021-03-08T18:39:41Z
dc.date.issued2014-11
dc.identifier.citationWillcox, A. S., & Giuliano, W. M. (2014). Explaining Cattle Rancher Participation in Wildlife Conservation Technical Assistance Programs in the Southeastern United States. Rangeland Ecology & Management, 67(6), 629–635.
dc.identifier.issn0022-409x
dc.identifier.doi10.2111/REM-D-13-00114.1
dc.identifier.urihttp://hdl.handle.net/10150/656963
dc.description.abstractUS natural resources and wildlife agencies have been increasing their efforts to involve cattle ranchers in wildlife conservation through technical assistance programs that provide for wildlife conservation activities. Understanding why ranchers choose to be involved in these programs is fundamental to increasing participation and ensuring their success. Using the theory of planned behavior as a theoretical model, we surveyed 1 093 ranchers in Alabama, Florida, Georgia, and Mississippi to explain and predict intention to participate in technical assistance programs, specifically, wildlife workshops and field days. All three theory components—attitude, subjective norm, and perceived behavioral control—were important to intent to participate and explained 41% of the variance, with perceived behavioral control and subjective norm having the greatest standardized effects (β = 0.329 and β = 0.316, respectively). Investigation of the construct components yielded insight into how agencies could increase participation. Ranchers generally held positive attitudes toward wildlife workshops, perceiving them to be a good way to learn about wildlife management and perceiving that most ranches were suitable for wildlife, an instance of perceived behavioral control. However, ranchers did not perceive that workshops and field days were widely advertised or promoted, limiting the amount of perceived control they had over their participation. Additionally, ranchers identified normative groups whose opinions were important to them, namely their families, friends and neighbors, fellow ranchers, and agency staff. However, these same groups were not seen to actively encourage ranchers to participate in technical field days and workshops. Using key members of these normative groups to advertise and promote workshops and field days among their peers should increase rancher behavioral control and attitudes associated with technical workshops and field days. Employing strategies from this research to increase attendance at technical workshops and field days should improve wildlife conservation technical assistance program effects. © 2014 Society for Range Management
dc.language.isoen
dc.publisherSociety for Range Management
dc.relation.urlhttps://rangelands.org/
dc.rightsCopyright © Society for Range Management.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectconservation behavior
dc.subjectFarm Bill
dc.subjectfield days
dc.subjectrancher
dc.subjecttheory of planned behavior
dc.subjectworkshops
dc.titleExplaining Cattle Rancher Participation in Wildlife Conservation Technical Assistance Programs in the Southeastern United States
dc.typeArticle
dc.typetext
dc.identifier.journalRangeland Ecology & Management
dc.description.collectioninformationThe Rangeland Ecology & Management archives are made available by the Society for Range Management and the University of Arizona Libraries. Contact lbry-journals@email.arizona.edu for further information.
dc.eprint.versionFinal published version
dc.source.journaltitleRangeland Ecology & Management
dc.source.volume67
dc.source.issue6
dc.source.beginpage629
dc.source.endpage635
refterms.dateFOA2021-03-08T18:39:41Z


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