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dc.contributor.authorMilkman, Katherine L
dc.contributor.authorPatel, Mitesh S
dc.contributor.authorGandhi, Linnea
dc.contributor.authorGraci, Heather N
dc.contributor.authorGromet, Dena M
dc.contributor.authorHo, Hung
dc.contributor.authorKay, Joseph S
dc.contributor.authorLee, Timothy W
dc.contributor.authorAkinola, Modupe
dc.contributor.authorBeshears, John
dc.contributor.authorBogard, Jonathan E
dc.contributor.authorButtenheim, Alison
dc.contributor.authorChabris, Christopher F
dc.contributor.authorChapman, Gretchen B
dc.contributor.authorChoi, James J
dc.contributor.authorDai, Hengchen
dc.contributor.authorFox, Craig R
dc.contributor.authorGoren, Amir
dc.contributor.authorHilchey, Matthew D
dc.contributor.authorHmurovic, Jillian
dc.contributor.authorJohn, Leslie K
dc.contributor.authorKarlan, Dean
dc.contributor.authorKim, Melanie
dc.contributor.authorLaibson, David
dc.contributor.authorLamberton, Cait
dc.contributor.authorMadrian, Brigitte C
dc.contributor.authorMeyer, Michelle N
dc.contributor.authorModanu, Maria
dc.contributor.authorNam, Jimin
dc.contributor.authorRogers, Todd
dc.contributor.authorRondina, Renante
dc.contributor.authorSaccardo, Silvia
dc.contributor.authorShermohammed, Maheen
dc.contributor.authorSoman, Dilip
dc.contributor.authorSparks, Jehan
dc.contributor.authorWarren, Caleb
dc.contributor.authorWeber, Megan
dc.contributor.authorBerman, Ron
dc.contributor.authorEvans, Chalanda N
dc.contributor.authorSnider, Christopher K
dc.contributor.authorTsukayama, Eli
dc.contributor.authorVan den Bulte, Christophe
dc.contributor.authorVolpp, Kevin G
dc.contributor.authorDuckworth, Angela L
dc.date.accessioned2021-06-11T03:26:01Z
dc.date.available2021-06-11T03:26:01Z
dc.date.issued2021
dc.identifier.citationMilkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A., Chabris, C. F., Chapman, G. B., Choi, J. J., Dai, H., Fox, C. R., Goren, A., Hilchey, M. D., … Duckworth, A. L. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences of the United States of America, 118(20).en_US
dc.identifier.pmid33926993
dc.identifier.doi10.1073/pnas.2101165118
dc.identifier.urihttp://hdl.handle.net/10150/659876
dc.description.abstractMany Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via text message and designed to boost adoption of the influenza vaccine. Our findings suggest that text messages sent prior to a primary care visit can boost vaccination rates by an average of 5%. Overall, interventions performed better when they were 1) framed as reminders to get flu shots that were already reserved for the patient and 2) congruent with the sort of communications patients expected to receive from their healthcare provider (i.e., not surprising, casual, or interactive). The best-performing intervention in our study reminded patients twice to get their flu shot at their upcoming doctor's appointment and indicated it was reserved for them. This successful script could be used as a template for campaigns to encourage the adoption of life-saving vaccines, including against COVID-19.en_US
dc.language.isoenen_US
dc.publisherNational Academy of Sciencesen_US
dc.rightsCopyright © 2021 the Author(s). Published by PNAS. This open access article is distributed under Creative Commons Attribution-NonCommercialNoDerivatives License 4.0 (CC BY-NC-ND).en_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.subjectCOVID-19en_US
dc.subjectfield experimenten_US
dc.subjectInfluenzaen_US
dc.subjectnudgeen_US
dc.subjectvaccinationen_US
dc.titleA megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointmenten_US
dc.typeArticleen_US
dc.identifier.eissn1091-6490
dc.contributor.departmentDepartment of Marketing, Eller College of Management, University of Arizonaen_US
dc.identifier.journalProceedings of the National Academy of Sciences of the United States of Americaen_US
dc.description.noteOpen access articleen_US
dc.description.collectioninformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.en_US
dc.eprint.versionFinal published versionen_US
dc.source.journaltitleProceedings of the National Academy of Sciences of the United States of America
dc.source.volume118
dc.source.issue20
refterms.dateFOA2021-06-11T03:26:01Z
dc.source.countryUnited States
dc.source.countryUnited States


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Copyright © 2021 the Author(s). Published by PNAS. This open access article is distributed under Creative Commons Attribution-NonCommercialNoDerivatives License 4.0 (CC BY-NC-ND).
Except where otherwise noted, this item's license is described as Copyright © 2021 the Author(s). Published by PNAS. This open access article is distributed under Creative Commons Attribution-NonCommercialNoDerivatives License 4.0 (CC BY-NC-ND).