Using sport media exposure to promote gender equality: Counter-stereotypical gender perceptions and the 2019 FIFA Women’s World Cup
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Author
Vezzali, LorisVisintin, Emilio Paolo
Bisagno, Elisa
Bröker, Laura
Cadamuro, Alessia
Crapolicchio, Eleonora
De Amicis, Leyla
Di Bernardo, Gian Antonio
Huang, Fei
Lou, Xi
Stathi, Sofia
Valor-Segura, Inmaculada
Harwood, Jake
Affiliation
University of ArizonaIssue Date
2022-02-15Keywords
agency and communioncounter-stereotypes
gender attitudes
gender equality
media contact
media exposure
sport
Metadata
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SAGE PublicationsCitation
Vezzali, L., Visintin, E. P., Bisagno, E., Bröker, L., Cadamuro, A., Crapolicchio, E., De Amicis, L., Di Bernardo, G. A., Huang, F., Lou, X., Stathi, S., Valor-Segura, I., & Harwood, J. (2022). Using sport media exposure to promote gender equality: Counter-stereotypical gender perceptions and the 2019 FIFA Women’s World Cup. Group Processes and Intergroup Relations.Rights
© The Author(s) 2022.Collection Information
This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.Abstract
By relying on literature on counter-stereotypes and media contact, we investigated whether media exposure is associated with counter-stereotypical gender perceptions. Focusing on the 2019 FIFA Women’s World Cup, we recruited samples (N = 2,228) from eight competing countries (China, France, Germany, Italy, Scotland, Spain, England, US) across three continents. We hypothesized that exposure to media coverage of the competition’s counter-stereotypical female exemplars would be associated with increased counter-stereotypical perceptions of women. Results revealed that media exposure was associated with greater communion and agency attributed to women. In turn, communion and agency were associated (negatively and positively, respectively) with attribution of stereotypically male abilities (abilities to engage in stereotypically male academic disciplines and jobs) to women compared to men. No effects emerged for perceptions of stereotypically female characteristics. Gender moderated these effects, with associations being stronger among male than among female respondents. Theoretical and practical implications of findings are discussed.Note
Immediate accessISSN
1368-4302EISSN
1461-7188Version
Final accepted manuscriptae974a485f413a2113503eed53cd6c53
10.1177/13684302221075691