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dc.contributor.authorLiu, R.W.
dc.contributor.authorLapinski, M.K.
dc.contributor.authorKerr, J.M.
dc.contributor.authorZhao, J.
dc.contributor.authorBum, T.
dc.contributor.authorLu, Z.
dc.date.accessioned2022-03-17T01:57:05Z
dc.date.available2022-03-17T01:57:05Z
dc.date.issued2021
dc.identifier.citationLiu, R. W., Lapinski, M. K., Kerr, J. M., Zhao, J., Bum, T., & Lu, Z. (2021). Culture and Social Norms: Development and Application of a Model for Culturally Contextualized Communication Measurement (MC3M). Frontiers in Communication.
dc.identifier.issn2297-900X
dc.identifier.doi10.3389/fcomm.2021.770513
dc.identifier.urihttp://hdl.handle.net/10150/663591
dc.description.abstractStudies of social norms are common in the communication literature and are increasingly focused on cultural dynamics: studying co-cultural groups within national boundaries or comparing countries. Based on the review of the status quo in cross-cultural measurement development and our years of experience in conducting this research among a co-cultural group, this paper describes a Model for Culturally Contextualized Communication Measurement (MC3M) for intercultural and/or cross-cultural communication research. As an exemplar, we report on a program of research applying the model to develop a culturally derived measurement of social norms and the factors impacting the norm-behavior relationship for members of a unique population group (i.e.,ethnically Tibetan pastoralists in Western China). The results provide preliminary evidence for the construct validity and reliability of the culturally derived measurements. The implications, benefits, and shortcomings of the MC3M model are discussed. Recommendations for advancing both conceptual and measurement refinement in intercultural and cross-cultural communication research are provided. © 2021 Liu, Lapinski, Kerr, Zhao, Bum and Lu.
dc.language.isoen
dc.publisherFrontiers Media S.A.
dc.rightsCopyright © 2022 Liu, Lapinski, Kerr, Zhao, Bum and Lu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY).
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectcross-cultural communication
dc.subjectculturally derived measures
dc.subjectmeasurement validation
dc.subjectsocial norms
dc.subjectunique populations
dc.titleCulture and Social Norms: Development and Application of a Model for Culturally Contextualized Communication Measurement (MC3M)
dc.typeArticle
dc.typetext
dc.contributor.departmentUniversity of Arizona
dc.identifier.journalFrontiers in Communication
dc.description.noteOpen access journal
dc.description.collectioninformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.
dc.eprint.versionFinal published version
dc.source.journaltitleFrontiers in Communication
refterms.dateFOA2022-03-17T01:57:06Z


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Copyright © 2022 Liu, Lapinski, Kerr, Zhao, Bum and Lu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY).
Except where otherwise noted, this item's license is described as Copyright © 2022 Liu, Lapinski, Kerr, Zhao, Bum and Lu. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY).