Generation Z’s Philanthropic Engagement in the United States Agrofood Sector: Perceptions, Motivations, and Intentions
PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction, presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractThis phenomenological study was conducted to ascertain Generation Z's attitudes and perspectives regarding agrofood philanthropy. To effectively engage the upcoming generation as philanthropists, it is necessary to determine how they define philanthropy, what motivates them to give, how they have already participated in philanthropic efforts, and their intentions towards future philanthropy. After interviewing participants, it was found that they were driven by a deep desire to connect with others. Donating time to agricultural, food-focused, or rural-serving organizations allowed them to fulfill that desire, resulting in deep organizational commitment and desire to donate time in the future as a means of community integration.
Degree ProgramGraduate College