The Incessancy of #gobacktothekitchen and Responses to Normalized Online Misogyny
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Daly, D AM22Poster.pdf
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Final Accepted Manuscript
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University of Arizona School of InformationIssue Date
2022-10-14
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WileyCitation
Daly, D., Smith, M. R., & Bao, D. (2022). The Incessancy of #gobacktothekitchen and Responses to Normalized Online Misogyny. Proceedings of the Association for Information Science and Technology, 59(1), 659–661.Rights
Copyright © 2022 The Author(s). Author(s) retain copyright, but ASIS&T receives an exclusive publication license.Collection Information
This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.Abstract
This research arose from the iVoices project collection of student technology experiences guiding research. In response to students being told to “go back to the kitchen” while gaming and reading as “female”, our team analyzed TikTok for videos hashtagged #gobacktothekitchen and #backtothekitchen across a one-year period. We also performed deeper analysis on comeback appeals eliciting or offering suggestions of responses to “Go back to the kitchen” and related misogyny and their responses. We found videos were typically created by “girl gamers” toward whom “back to the kitchen” misogyny had been directed, and who tagged them to assign networked meanings to their experiences, encapsulate their struggles for broad publics, and find validation with users sharing similar experiences. A salient theme in comeback appeal posts was performing positions of power to gain leverage over aggressors, while comments frequently offered support from other “girl gamers” and reinforcement of misogynistic stereotypes by male-identified aggressors. 85th Annual Meeting of the Association for Information Science & Technology | Oct. 29 – Nov. 1, 2022 | Pittsburgh, PA.Note
12 month embargo; first published: 14 October 2022ISSN
2373-9231EISSN
2373-9231DOI
10.1002/pra2.682Version
Final accepted manuscriptSponsors
University of Arizonaae974a485f413a2113503eed53cd6c53
10.1002/pra2.682