PublisherThe University of Arizona.
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
AbstractWith the development of the Internet and the popularity of social media, video content influences our lives at an unprecedented level. Many social media platforms use video as the main content to make posts besides texts and pictures. As one of the leading social media platforms, Instagram uses pictures and videos as the primary type of posting. Although videos are everywhere around our lives, we still have no idea what type of content can attract more people. The present study explores the relationship between types of content and people’s preference on social media. Bytracking a dog trainer account about the type of content it use to make posts and the number of likes and responses under each post, there is a strong correlation between video and the number of likes and responses. This result suggests that videos can attract more people compared with pictures.
Degree ProgramManagement Information Systems