The Cost of High Production Quality: A Preliminary Discussion of the Value of Production in Asynchronous Online Modalities
PNC 2022_Cost of High Production ...
Final Accepted Manuscript
AffiliationUniversity of Arizona, Online Education
outcomes and assessment
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CitationSimmons, C. (2022). The Cost of High Production Quality: A Preliminary Discussion of the Value of Production in Asynchronous Online Modalities. Proceedings of the 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings: The Digital World in an Age of Uncertainty: Humanizing Technology for Wellness, Resilience, and Creativity, PNC 2022.
JournalProceedings of the 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings: The Digital World in an Age of Uncertainty: Humanizing Technology for Wellness, Resilience, and Creativity, PNC 2022
Rights© 2022 PNC.
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AbstractWhat would happen if online course content was produced at television-or even cinematic-level quality? Would students become more engaged? Would they learn more and more deeply? If so, would the gains be worth the expenditure of time and funds that higher video production quality requires? To put it another way: Do investments in video production quality result in measurable increases in students' achievement of learning outcomes and objectives? Questions such as these are at the heart of this preliminary discussion of production value for online content creation, which investigates a grand challenge facing higher education and society generally, as we navigate the spectrum of modalities in a post-pandemic world. This questions that this paper proposes stands at the intersection of educational scholarship, course content creation, student retention and persistence, and the achievement of learning outcomes and objectives. It, therefore, seeks to push forward a model for change and improvement in university education and teaching and learning on our campuses.
VersionFinal accepted manuscript
SponsorsUniversity of Arizona