An Examination of Affiliate and Network Television Channels’ Facebook Use for Addressing Audiences’ Critical Information Needs
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Final Accepted Manuscript
Affiliation
School of Journalism, University of ArizonaCronkite School of Journalism and Mass Communication, Arizona State University
School of Communication, Northern Arizona University
Issue Date
2022-04-14Keywords
Local television newscritical information needs
social media
digital audiences
engagement metrics
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Chadha, M., Kwon, K.H. & Tsai, J.-Y (2022). An examination of affiliate and network television channels' Facebook use for addressing audiences' critical information needs. Electronic News, 16(3), 164-186. doi: 10.1177/19312431221093090Journal
Electronic NewsRights
© The Author(s) 2022Collection Information
This item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at repository@u.library.arizona.edu.Abstract
Based on the principles of localism and Critical Information Needs (CIN), this study analyzed the news content posted on Facebook by three television news channels—one local ABC affiliate each in Phoenix, Arizona and Kearney, Nebraska, and ABC News network channel — to examine the extent to which these posts fulfilled the critical information needs of audiences via social media. Results showed the local channel in Phoenix posted more CIN content than both, national network ABC and the local television channel in Kearney. Audience engagement with CIN posts differed across communities, with some categories increasing engagement in Phoenix and the same categories decreasing engagement in Kearney. This finding highlights not all critical information posts lead to increased audience engagement on social media and it is important for television channels to pay attention to content format and user feedback to further increase audience engagement with critical information.Note
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Final accepted manuscriptae974a485f413a2113503eed53cd6c53
10.1177/19312431221093090