A content analysis method for coding movie content using movie trailers
AffiliationDepartment of Communication, University of Arizona
MetadataShow full item record
PublisherAmerican Psychological Association (APA)
CitationLapierre, M. A., Shortt, H. E., & Sada Garibay, C. (2023). A content analysis method for coding movie content using movie trailers. Psychology of Popular Media.
JournalPsychology of Popular Media
Rights© 2023 American Psychological Association.
Collection InformationThis item from the UA Faculty Publications collection is made available by the University of Arizona with support from the University of Arizona Libraries. If you have questions, please contact us at email@example.com.
AbstractThe study of motion pictures and their influence on audiences has long been part of media research. Yet, content analyzing movies can be both cost- and time-prohibitive. The current study presents a method for using movie trailers as a proxy for movie content by focusing on firearm appearances and use. Results show that the coding scheme devised for gun appearances was highly reliable, and, more importantly, this approach showed considerable agreement between movies and trailers. This coding approach holds promise for other media researchers who would like to find time/cost-effective ways to content analyze movies.
VersionFinal accepted manuscript