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dc.contributor.advisorGhosh, Anastasiya P.
dc.contributor.authorKim, Pureum
dc.creatorKim, Pureum
dc.date.accessioned2024-06-26T00:23:05Z
dc.date.available2024-06-26T00:23:05Z
dc.date.issued2024
dc.identifier.citationKim, Pureum. (2024). Social Influences on Consumption Decisions (Doctoral dissertation, University of Arizona, Tucson, USA).
dc.identifier.urihttp://hdl.handle.net/10150/672804
dc.description.abstractDespite an increasing interest in the topic of marketing and politics, scholars have paid scant attention to a growing citizen stakeholders’ behavior: small donor contributions to political campaigns. We examine how the different formats of contribution (i.e., monetary donations and the purchase of political merchandise) influence donors’ other political behaviors. The paper makes several contributions: (1) while prior work has examined how political behavior (such as support for a political party) affects consumer purchase decisions, we are the first to examine how political consumption affects political behavior; (2) we demonstrate how purchasing political merchandise (vs. making an equivalent monetary donation) reduces the likelihood of engagement in subsequent political behaviors, such as voting; (3) we offer insights for political operatives and public policy advocates on how to increase citizens’ political engagement through the donation format. To examine this unique phenomenon, we focus on four distinct election cycles and use a multi-methods approach: analysis of an archival dataset, a longitudinal survey of actual donors, and a set of experiments, including actual consumption of political merchandise.
dc.language.isoen
dc.publisherThe University of Arizona.
dc.rightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction, presentation (such as public display or performance) of protected items is prohibited except with permission of the author.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectPolitical behaviors
dc.subjectPolitical merchandise
dc.subjectSlacktivism
dc.titleSocial Influences on Consumption Decisions
dc.typeElectronic Dissertation
dc.typetext
thesis.degree.grantorUniversity of Arizona
thesis.degree.leveldoctoral
dc.contributor.committeememberWarren, Caleb
dc.contributor.committeememberSavary, Jennifer
dc.contributor.committeememberSchneider, Gustavo
thesis.degree.disciplineGraduate College
thesis.degree.disciplineManagement
thesis.degree.namePh.D.
refterms.dateFOA2024-06-26T00:23:05Z


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