UNIVERSITY OF ARIZONA FASHION WEEK: A CASE STUDY IN FASHION SHOW EVENT PRODUCTION

Abstract

This capstone project investigates the planning and execution of The University of Arizona Fashion Week (UAFW) as a case study in event management, creative leadership, and community building within a university setting. Addressing a significant gap in existing scholarship on fashion show and event production, particularly within the context of emerging collegiate fashion communities, this project aimed to develop a comprehensive and practical framework for organizing such events. This research has documented the entire process, from initial conceptualization and logistical planning to the final execution of the fashion show. The final form of this project includes the successful execution of University of Arizona Fashion Week and a detailed handbook serving as a sustainable resource and framework for future Creative Directors of TREND Fashion Events Board, therefore contributing to the establishment and elevation of a prominent and impactful fashion community on the University of Arizona Campus. This research and guidebook may be transferable to additional contexts, including other college campuses and volunteer-based fashion events.