INITIAL PERCEPTIONS OF CLOTHING STYLES AND THE IMPACT OF SOCIAL MEDIA

Abstract

As someone who has no set style of clothing, I wanted to explore if people thought differently or made assumptions about me when I wore one style of clothing vs. another. I also wanted to explore whether social media had a major impact on how people perceive certain clothing styles. So to do that, I conducted research through a survey and on TikTok using eight different styles of clothing, using clothing I already had in my own closet. The styles were determined through my background in fashion, and with the help of the internet. It took me 7+ hours of filming and hours of planning and editing the result. Because this thesis was so heavily based on videos and visuals, I determined that the best format to submit my thesis would be a video essay posted on YouTube. I made a script that served as my plan for my video essay. The video itself was a battle with CapCut Pro and is now viewable to the public. Please enjoy this topic, which I feel very passionately about and have spent countless hours and sleepless nights making it into something I am proud of and could show to potential employers.